In 2009, JoyLovesFashion.com was born as a home to showcase all things fashion. Four years later, it has grown into a go-to source for trends, must-haves and fab finds.
Joy Adaeze, a Nigerian-American style blogger, stylist, and fashion host, got her start in the fashion industry as an intern at WWD. There, she assisted influential editors and learned the ins and outs of styling. Soon after, Joy began assisting fashion expert Constance White (currently ESSENCE Editor-in-Chief). The two worked closely on several projects, namely fashion segments for NBC LX-TV and The Today Show, which Joy helped style. Joy went with Constance to ESSENCE when she became the EIC, where she worked as her stylist. As a freelance stylist, Joy has worked for publications and brands in Europe and the US, including CoverGirl, WWD, Fashizblack, and ESSENCE.. Aside from her styling career, one of Joy’s life passions is her work as a professional image consultant where she guides men and women on how to look great every day. Joy is also a talented fashion writer, with her most recent work featured in The Cut, The Huffington Post, HelloBeautiful, ESSENCE, and Heritage 1960.com.
Joy is well known for her innovative personal style, and has been featured in New York Times, Italian Vogue, Elle, Seventeen, NY Mag, Chinese Vogue, French Vogue, Ebony and ESSENCE, and more! She embodies the quintessential fashionista and enjoys inspiring others with her unique look. Three years ago, Joy started her personal style blog- joylovesfashion.com. In 2011, she launched a daily style blog on essence.com, titled “Daily Style Chronicles”, which showcases her eclectic, ever changing style. Joy has been named one of the “Top 40 Style Bloggers” twice by Essence.com and was featured in Coco & Crème Magazine’s “5 Brilliant Stylists You Should Know” and Clutch Magazine’s “5 Style Bloggers We Love”. Joy has a fashion YouTube channel where she enjoys giving style tips and creating DIYs and How-Tos.
Joy lives in Harlem and is a graduate of Rutgers University.