Hi Fabulous Friends!

For my Obvious Magazine shoot last month I used several pieces from designer Byron Lars’ Beauty Mark Spring 2011 collection, a favorite line to many celebs. I am a big fan of Byron, even more so after viewing his Fall Collection this past February at New York Fashion Week. I was impressed and blown away at his innovative way of incorporating details into his designs. After viewing Byron’s Spring collection online, I knew I had to bring you the amazing robot inspired images! I absolutely love the concept! The photos follow a woman and the robot she takes in, who becomes her dear friend. I asked Public Relations Manager, Sheila Gray about the creative concept and she had this to say:

“The concept for the Spring line was actually a basis for today’s technology, the girl represents us and the robot she finds is as we [find] technology: we nurse it to health, dress it up and we function together to our destinations. So it is actually a representation using the girl and the robot and about the bond of friendship with a person or object.”

So Fab: check out the beautiful images below!

I just love this campaign!

And here is a pic of me and the brilliant Byron Lars, backstage at his Fall presentation at NY Fashion Week:

xoxo

Joy Adaeze