Forever 21 Launches First Ever Department Store-Style Location!

Greetings my Divas!

Just when you thought Forever 21 couldn’t get anymore amazing, it hits you with a one,two punch!  Last Friday the fashion super chain opened their first ever department store location!  The “emporium” style space is 85,000 square feet, which dwarfs the average Forever 21’s 40,000 square feet store locations.  The new store is located in the Los Cerritos Center in Cerritos, California (about 20 miles from downtown Los Angeles). 

“The new department store concept offers our customers a greater assortment of value merchandise” Forever 21 founder Don Chang said. “In this difficult economy, we’re happy to be able to offer much more affordable fashion forward aparel.”

The new location is two floors of lacquered and mirrored loveliness, ornate crystal chandeliers and Lucite display cases.  Gorgeous! Talk about shopping in style!!

The Los Cerritos location will also house Forever 21’s new children’s wear collection, so your little angels can dress just as chic and fabulous as their Hot Mommas!  I can definitely see my adorable Goddaughter Trinity decked out in Forever 21! According to her momma, she’s already a lil diva!

Don’t live in Cali? Don’t be bummed! Other new and fabulously large locations will be popping up in other parts of the US!  There are nearly 30 stores in the works, including a 90,000 (!) square foot unit in Times Square! OMG! That’s up here around my way!!! Excited! And a 125,000 square foot stunner is opening in Las Vegas‘ Fashion Show mall on the strip. Both are set to open mid 2010!

Forever 21 is also making moves on the international scene.  The fashion mega-chain is planning several stores in Europe next year. This spring they will open three Tokyo stores in Shinjuku, Ginza and Funabashi City.  With Japanese fashion being AMAZING, I can only imagine how Fab these stores will be!

Ladies start your shopping engines!!!

What do you think of the new, more fabulous Forever 21? Let’s just hope they can solve that crazy long checkout line situation!

Have a Fashionably Fabulous Day!

Joy Adaeze : )

 
Pictures from Forever 21 Spring 2010 Lookbook
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